Handheld Rescue, Westpac Rescue Chopper
The Westpac Rescue Chopper relies entirely on public donations to fund rescue missions. But people had forgotten that the Chopper was even a charity., so we needed to show people how necessary their donations were. We created an interactive video of a car crash victim that needed your help. If you ignored her, the video would followed you across the internet, her story evolving each time. However, if you interacted with the video you got to see her rescued and were encouraged to donate. Donations rose for the first time in 5 years.