D&AD Idea Insurance, D&AD New Bloods
When posed with the question "how do we make our industry more brave?", I realised that creatives aren't the ones taking any risks by creating big, brave ideas... it's our clients. So we would create income insurance specifically for clients who took risks on our big crazy ideas. If one of our big ideas cost the client their job, D&AD would support them and help them find a new job with a company that valued creative bravery.